Brand and Communications Manager

Brand and Communications Manager

Full time

About Us

Industry Pathways (IPW), trading as Australian Paramedical College (APC), is Australia’s leading provider of vocational education in pre-hospital care. We proudly deliver in-demand industry skills to grow and support Australia’s healthcare network.

We go above and beyond to ensure the quality of our graduating students, who become leaders in their industry, working as private sector medics, patient transport officers or continuing further University study to become state paramedics.

We have nationwide reach across students and industry employer partners, and our expansive and high-quality training facilities, student support and training teams are unmatched in the sector. We strive to innovate and use evidence-based data to ensure we deliver industry-leading training and outstanding support to our students.

About The Role

Reporting to and supported by the Director of Growth and in collaboration with our Digital Marketing Manager and Admissions Manager, the Brand and Communications Manager will contribute to developing, executing, and overseeing the Australian Paramedical College brand and communication strategy.

The Brand and Communications Manager will guide and mentor a team of highly skilled marketers and is responsible for the day-to-day management and execution across branding, content creation, social media posting and management. A hands-on role that also includes copywriting, email marketing, community engagement, student alumni program, review and referral programs, brand partnership marketing, public relations, and assisting with learning content development.

About the Team

The Branding and Communications Team is responsible for developing and building upon our highly credible brand position within the education sector. This brand position is achieved by communicating with prospective, current, and alumni students and offering compelling content designed to maximise engagement and generate referrals and reviews. The team captures and shares student stories and experiences, nurtures and engages leads, and ultimately increases student enrolment quantity and quality.

The team is supported by a skilled Digital Marketing Manager who leads search engine optimisation, website development, and all paid advertising campaigns.

About You

You must be energetic and passionate in supporting the creation and delivery of an ambitious marketing strategy and growing APC’s vibrant student and alumni body. You genuinely desire to do meaningful work, promoting courses that help people save lives. You’re a strategic and creative thinker with experience planning and implementing content campaigns and enjoy the varied tasks involved. You have an innate eye for all things branding, including style, copywriting, and design and can balance that with utilising data to drive decision making.

To be successful in this position, you will be able to demonstrate:

  • Bachelor’s degree in communications, journalism, public relations, marketing, or relevant field
  • Extensive experience in a similar role, managing branding, content, and communications
  • Experience generating, pitching and executing creative ideas and bringing them to life
  • Strong comprehension of digital platforms and new media trends
  • Experience in coordinating the production of content across social and video
  • Outstanding copywriting skills
  • Experienced in creating, A/B testing, and optimising email campaigns and automation 
  • Experience in partnership marketing, working with partners to deliver mutually beneficial campaigns and value to customers
  • Confidence in reporting and analysing insights and making informed strategic recommendations
  • A strong team ethos with a passion for working cross-functionally with various teams
  • Experienced in graphic design, with skills in photoshop and illustrator (highly desirable but not necessary)
  • Experience in the education industry (highly desirable but not necessary)

What We Offer 

You will join a team of industry professionals who take a student-centric approach to shaping an industry as an innovative market leader. 

You will enjoy:

  • A fantastic coastal location working in a state-of-the-art facility (also open to remote working)
  • A group of friendly, passionate, and ambitious colleagues
  • A diverse and flexible working environment
  • Genuine appreciation of work/life balance
  • Open and effective stakeholder collaboration
  • A focus on quality work and commitment to continuous improvement, raising the bar in education
  • Quarterly staff celebrations and awards, annual events, Christmas Parties and more!

Apply Now!

Apply today if you believe you meet the criteria and are ready to join our fantastic team!

Australian Paramedical College is an equal opportunity employer, and we encourage all applications. We are committed to hiring a diverse workforce and sustaining an inclusive work environment.

Australian Paramedical College (Industry Pathways Pty Ltd, RTO 32513)

Ready to apply?

Email your resume to [email protected] to be considered.

Thank you for considering APC; we look forward to reviewing your application. Due to the volume of applications received, only shortlisted candidates will be contacted.

What is your career journey?

To discover how you can become a fully qualified Ambulance Paramedic or Basic/Advanced Life Support Medic, complete a personalised paramedical career development plan.